Home inspector business online marketing tips

Home inspection business is an essential step in home buying process. It is equally important as choosing proper lenders with best interest rates.. Home inspector to some extent helps you learn more details on what is the actual condition of home. This gives the best estimate of what is the buying price of property going to be. In case of seller who would like to have proper appraisal of their property before listing it for sale, home inspection will help them get proper estimate.
If you carefully look at nachi website to get details on home inspector in a particular state there are more than 100's of home inspector in each and every area
If you are a newbie with fresh home inspection license from a particular state, this is time to start establishing great network, have proper online and digital media marketing tools in place to propel your business.
As an growing or established business to position yourself in home inspection business going online and digital media marketing is very important
Here is a blueprint on digital media marketing steps a home inspector can follow to launch their business online, promote this online
1) Register a domain - Any website needs a web address. The web address is the domain name the online address for your business
What should the domain name be?
It is normal for any business to have a website address same as their business name
What is exact name is not present?
There are two possibilities and here is a simple fix
a) Domain name not same as business name - Register a domain name that has the name similar to business name though not exactly the same
b) Compromise on .com domains - Say the domain name is present with a different extension like .net, some fashionable extensions instead of .com then go for it if you are comfortable
We can help you choose best domain name that is SEO optmized, that will help you grow your business. Contact us to initiate your digital media marketing efforts
2) Launch a website - Once the domain is registered, you need to create a website under that domain name. There are some steps in this process
Purchase a hosting account - As per a recent survey there are more than 9000 web hosting providers to choose from. It becomes necessary to choose the appropriate web hosting provider to start with
As a next step choose appropriate hosting plan that will fit your needs. This is the point that can cost you big money.
We can help you choose appropriate hosting provider with proper hosting plan to meet your business needs. Contact us to know more
Create website in the purchases hosting account - This is a step that definitely needs technical expertise. You can make use of tools supplied by web hosting provider for creating website, can use CMS like wordpress.
3) Optimize website - The creation of website is just the first step. It is very important to optimize the website. Note that website optimization supports search engine optimization. Website optimization is different than search engine optimization
4) Digital media marketing - Once the website is ready this is one among million websites. It is essentially important to follow all the strategies of digital media marketing to grow your business. Studies show that your website should be in first page within first 5 positions to get lion's share of traffic. Digital media marketing can be done adopting one or more of following
SEO - Social media marketing efforts start with choosing the keywords needed for your business. To put it in real simple terms, you launch a business in a locality, you want to top the list for key searches that a typical buyer or seller does online. Simple strategies that make it possible is collectively given name search engine optimization
social media marketing - Our life starts with google ends with facebook. Coffee flies with tweets, photo sharing happens at pinterest. We grow professionally via linkedin. There are tons of social networks to choose from. Do you want to utilize all of these social medium to grow your business. Honestly speaking nope. This is a waste of time if you try to build relationships utilizing all of them. We can help you choose right social medium to help you get more home inspection business
content marketing - Content is the king. Way back 10 years if you have to launch a website to support your business it will be as simple as a page with your name, contact number, email, localities you serve as a home inspector, your licensing, accreditation details. Now, the case is totally different. Any website without a blog is literally dead in water. If you look at google it can make you pauper or topper depending on the content your website does contain. As a home inspector it becomes essentially important to have a blog that does support content marketing. We can help you learn more by first auditing your existing website, looking at possibilities of growing your business online utilizing content media marketing. We have professional content writers to help you get best content
Video marketing
For detailed support on digital media marketing contact us