Small Businesses Can Win Online easy and fast

As an small business owner you are someone with bated breath. The fundamental building block of a business is its customer base As such to reach out more users who could be current customers can be prospective customers online presence gains very big importance. Companies spend millions in digital media marketing campaign including SEO, PPC campaign , online advertisements etc to make it real big. After spending lots of money if a business website finds it to top of google, sustainability of the position is equally important. Small business digital media marketing definitely needs winning strategy at affordable pricing within their budget How does digital media marketing impact CRM (Customer Relationship Manager) in small business? Customer acquisition, customer retention, customer satisfaction are the three major principles that drive customer relationship. Among these online presence of a business help us accomplish the following: 1) Customer Acquisition - When a user finds your website online he clicks on the website, explores it and see if your product or service does suit their need. If so they go ahead and place the order. Now you have acquired a new customer who can very well be future continuous customer as well How do I acquire customer using digital media marketing? It starts with proper keyword research. Keywords can be broadly filtered as two major categories: 1.1) Keywords that does cater current customers who are guaranteed to visit website, purchase product (or) service. 1.2) Keywords are related to product or service that has lured the customer who will not purchase immediately but has great probability of purchasing in near future There are lots of free tools, powerful paid tools that can be utilized to do proper keyword research. Keyword research doesn't stop there. Keyword competition, cost per click, average monthly searches locally, global average searches are certain important factors that does impact choice of exact keywords to be used Careful usage of keyword for proper SEO key in customer acquisition: Once the keywords are finalized, the work has just started. The next step is to analyze current website if any. If not the webpages should be created with keyword in proper position in page title, meta description, h1 section, Also, over usage of keyword will let google consider your site as 100% marketing medium. Henceforth, there is great chance of google penalty. Careful usage of keyword is to be done by digital marketing expert How do I retain my customers? Again this does cater to both current customer and prospective customer 2) Customer Retention - Say you honor the commitment of your customer. Now, he prefers to be our fan and visits your website back in few days which is an indication of customer retention. He will help you get more business. As we mentioned earlier prospective customer will buy your product (or) service for sure one day For both of these to happen email marketing comes handy. Proper utilization of your subscriber list with correct campaign will help you win big. We are Digital Marketing team can help you have your email marketing done with $0 software cost Does the Customer Relationship Management stop here? Nope. Always a satisfied customer is worth 100 online advertisement. Digital marketing can help you improve customer satisfaction 3) Customer Satisfaction - To know pulse of current customers small businesses can integrate a feedback form to the webpage and customer becomes a satisfied customer. Also, referral form helps you bring new customers Does digital media marketing stop with CRM? CRM is a component that can be taken care of by digital media marketing. For all of these to happen the essential necessity is to live long in google search. Here comes the KING - CONTENT CREATION and CONTENT MARKETING What does it really mean by live long in google search? Google has been rolling out panda, penguin updates on periodic basis. This is to make sure that a google visitor aka customer gets value added service from google. The first , foremost thing they can offer for free is original, unique, good quality content on topics related to search in google. This makes google class apart and google rocks. With rolling updates you can choose to survive only if you guarantee very good quality website to google. Apart from content google takes into consideration the following factors when deciding on prioritizing the results 1) Content is the king - Information is wealth. Google values original, unique, good quality information and algorithm internally ensures the quality rather than quantity. Let me talk about my case study with one of our websites. It was a technology website launched years back. Though this is a good website with lots of articles this had some old articles on some topics related to technology that has been enhanced in latest version of that product. As these pages have not been updated this website was hit by panda rollout. To fix it we had to remove irrelevant articles, update some articles and there has been slow recovery since then 2) Deliver results at lightning speed - True . Now google needs faster website. Gone are the days wherein customer keeps waiting so long to load a page from google results. Choose a perfect hosting provider with best plan that delivers results real fast. Choose appropriate hosting plan. Make use of Content Delivery Network (CDN) for fast delivery of images 3) Authority Rules - Stick to one topic and you can publish posts on related topics. But more laser specific you are , greater are the chance that you win. Laser focus adds more value to niche you choose. When you choose a niche to make it a quick success make sure this is related to your career, profession and keyword density makes you class part and google gives you positional advantage 4) Google prefers clean website - Fix duplicate content, broken links. Make use of the Googles best SEO Assistant, Google Webmaster Tools for your SEO needs. Find list of Crawl errors and fix them appropriately. We will be talking a lot on this 5) You dont need unnecessary links to back you - In the past sites with plenty of backlinks are given preference. This black hat technique was adopted by many SEO that turned out to be spam and drastically affect even quality websites these days. Best thing would be to disavow unnecessary backlinks using Google Webmaster Tools Checklist to Migrate websites with minimal downtime : When we choose to migrate our websites across hosting providers owing to downtime that is totally unexpected it will be an initial mental block to start with. The primary reason behind this is owing to fact that we are used to certain things and anything new is a change. Be it changes in our life, character, habit all these involves change in our thought pattern which is not easy to adapt As such any change is possible and can be achieved with great success once we have proper plan. Here is a simple guideline on checklist to be prepared before migrating from one hosting provider to another.We are considering a simple wordpress site migration from one hosting provider to another with minimal downtime: 1) Make note of Site Title , Site Description, meta keywords, list of plugins already installed, number os posts with split up of published posts, drafts 2) Make use of wordpress exporter and importer 3) Purchase new hosting account and initiate domain transfer by properly authenticating transfer without much delay 4) Install wordpress in destination host before export 5) Import it quickly in destination host 6) Update site title, description and meta keywords 7) Install same theme in destination 8) Make same theme customization 9) Install plugins from checklist 10) Make sure site is up and running