Career in finance marketing

As with any other sector financial products need good marketing for market positioning. Here is a quick overview of what are the roles and responsibilities in a marketing career 1) Should develop, execute, manage lead generation strategies for programs related to asset management, wealth management, investment banking etc 2) Should co-ordinate with senior management, marketing team, sales team to determine sales strategies including segment-specific strategies 3) Should design develop marketing communication, messaging strategies 4) Should be developing email marketing, market analysis using analytics and business intelligence tools 5) Should communicate with subject matter experts to get guidance on these programs 6) Should work with third-party vendors What is qualification needed? Anyone who is good at articulating items, with attitude can find a marketing job