Any business starts with a business plan which can be set of instructions in a piece of paper. Once the business plan is in place, the business budgeting, execution of business plan, launch of product, marketing and sales of product, operation of business and all aspects of business life cycle come into picture.
As an online entrepreneur, it is really easy to launch a business. However, when it comes to sustaining of online web business it is equally competitive. With changing google algorithm, penalty from google, back links from unwanted websites, there is a extremely great possibility of website losing rank in less than an hour. Hence, stability and sustainability of an online web business is always questionable.
However, by adopting chosen few strategies it is quite possible to make an online business survive in longrun
1) Aim for constant growth - Success is a result of constant, continuous hardwork . Perseverance is the key. The day you launch a website have an attitude to aim for constant, continuous organic growth. Create, original , unique, good quality content articles that will last longer
2) Evergreen blogging is the sustainable factor - Corporate started realizing the power of blogging and spend about $150 or more to get great quality content that can rank better in google. The article forms the fulcrum upon which the offline business runs. Your small business is no different. Always aim for original, unique, good quality content to survive in long run. If you have a website with lots of old content that you think is not relevant in current scenario, better update it or purge it as google has changed the way it treats portals these days
3) Business is Number - This holds good for traffic, visitors, customers, revenue from website. On an average in a typical scenario a website sells for 20 times its revenue. This is the maximum for a well built website. If not look for 10 to 12 months worth of revenue. Make it a point to integrate google analytics code with website from day 1. This takes you miles
As an online entrepreneur, it is really easy to launch a business. However, when it comes to sustaining of online web business it is equally competitive. With changing google algorithm, penalty from google, back links from unwanted websites, there is a extremely great possibility of website losing rank in less than an hour. Hence, stability and sustainability of an online web business is always questionable.
However, by adopting chosen few strategies it is quite possible to make an online business survive in longrun
1) Aim for constant growth - Success is a result of constant, continuous hardwork . Perseverance is the key. The day you launch a website have an attitude to aim for constant, continuous organic growth. Create, original , unique, good quality content articles that will last longer
2) Evergreen blogging is the sustainable factor - Corporate started realizing the power of blogging and spend about $150 or more to get great quality content that can rank better in google. The article forms the fulcrum upon which the offline business runs. Your small business is no different. Always aim for original, unique, good quality content to survive in long run. If you have a website with lots of old content that you think is not relevant in current scenario, better update it or purge it as google has changed the way it treats portals these days
3) Business is Number - This holds good for traffic, visitors, customers, revenue from website. On an average in a typical scenario a website sells for 20 times its revenue. This is the maximum for a well built website. If not look for 10 to 12 months worth of revenue. Make it a point to integrate google analytics code with website from day 1. This takes you miles
