Small business needs blog that plays a vital role in digital promotion. A recent study shows that off-media marketing including mailer, flyer, notices, plex banners show a conversion of 2%. In contrast web presence of a business with proper digital media marketing does bring about 18% ROI
Small business blog can be easily created by following the step by step instructions given below:
1) Register a domain - This is the first step to start web presence. IF you already own a website, your simplest digital media marketing starts with creation of a blog that does carry news or articles relevant to the business. There are ton lots of hosting providers to choose from. Based on our personal experience with many different hosting providers, we would like to recommend the best hosting provider. This hosting package internally offers one year worth of free domain. We are using this hosting provider for hosting this website.
Why do I recommend siteground hosting?
We have never had a single day downtime issue which is crucially important for business success
Siteground offers cpanel with lots of tools that make installation and creation of blog piece of cake
Best customer service we have ever come across - They are available anytime of the day. Most important all of them are very knowledgable and offer answer to questions on sales, technical issues, billing issues etc
They offer email service that is easily integrated as part of cpanel
The super caching service offered as part of some shared hosting packages makes accessibility even faster
They have CDN cloudfront access makign image access easy. This is a SEO tip to be adopted for faster access of blog or website
2) Install wordpress - Once you have purchased hosting plan with domain next step is to install blog. We recommend wordpress as this is very easy and simple. Ton lots of manageability features make wordpress preferred choice of blog or website
Why dont I make use of Joomla?
PErsonally I've used joomla during early days of blogging. I've even tried site builder. Based on all these years of experience wordpress is the best, robust, most stable content management system with ton lots of plugin, features that make it all possible
3) Configure themes - Wordpress internally comes with some default themes. You can choose to buy premium themes on as needed basis
4) Make simple SEO changes - At this stage Bellbang.com can help you create a proper blog with SEO in place from day 1 so that you get indexed onto google, bing, yahoo with proper format. Longlasting indexing and retianign position in search engine very much depends on this
5) Install needed plugins - These are again free or paid plugins. We can help you choose correct plugins catering all your requirements
6) Create social profiles - This is the first step in social media marketing. Once the webiste (or) blog is ready, next step is to take it social. Not all the social media websites are equally useful for your business. Based on the nature of your business you can create list of social networks to choose from. Some popular social networks include facebook, twitter, linkedin, google plus, instagram, snapchat, pinterest, xing, stumbleupon, reddit, digg to name a few
7) Configure plugins for automated publishing - This can be done using wordpress free plugins, premium plugins, third-party service to support autometed publishing of your content
What is crucial while publishign the content from your website or blog?
Choice of social network to publish the content is the first step to success
Timing of publication plays major role in reachign target audience
Frequency of publication helps you retain momentum
Proper interaction with your customers (or) prospective customers via social profile will help you build better customer relationship
Some websites like facebook has gone to the level of call to action button. There are ton lots of business page features to choose, implement, manage the profile. This also includes responding to reviews, questions from customers in social profiles
8) Track your traffic - Once you have online presence, next step is to make sure people visit your websites. Simple step is to start google analytics tracking. This is a simple first brick to start building your campaign. Later based on traffic pattern, sources, metrics, dimensions we can strategize the online media marketing plan to achieve our targets with help of our website
9) Create web master tools and add tracking to website - What is need for another google tool when we have google analytics in place? There are lots of reasons to make use of google search console as it is called now. This should be integrated with analytics for best results
10) Create posts and publish - This is the crucial portion which again needs SEO expertise for proper ranking in google
Small business blog can be easily created by following the step by step instructions given below:
1) Register a domain - This is the first step to start web presence. IF you already own a website, your simplest digital media marketing starts with creation of a blog that does carry news or articles relevant to the business. There are ton lots of hosting providers to choose from. Based on our personal experience with many different hosting providers, we would like to recommend the best hosting provider. This hosting package internally offers one year worth of free domain. We are using this hosting provider for hosting this website.
Why do I recommend siteground hosting?
We have never had a single day downtime issue which is crucially important for business success
Siteground offers cpanel with lots of tools that make installation and creation of blog piece of cake
Best customer service we have ever come across - They are available anytime of the day. Most important all of them are very knowledgable and offer answer to questions on sales, technical issues, billing issues etc
They offer email service that is easily integrated as part of cpanel
The super caching service offered as part of some shared hosting packages makes accessibility even faster
They have CDN cloudfront access makign image access easy. This is a SEO tip to be adopted for faster access of blog or website
2) Install wordpress - Once you have purchased hosting plan with domain next step is to install blog. We recommend wordpress as this is very easy and simple. Ton lots of manageability features make wordpress preferred choice of blog or website
Why dont I make use of Joomla?
PErsonally I've used joomla during early days of blogging. I've even tried site builder. Based on all these years of experience wordpress is the best, robust, most stable content management system with ton lots of plugin, features that make it all possible
3) Configure themes - Wordpress internally comes with some default themes. You can choose to buy premium themes on as needed basis
4) Make simple SEO changes - At this stage Bellbang.com can help you create a proper blog with SEO in place from day 1 so that you get indexed onto google, bing, yahoo with proper format. Longlasting indexing and retianign position in search engine very much depends on this
5) Install needed plugins - These are again free or paid plugins. We can help you choose correct plugins catering all your requirements
6) Create social profiles - This is the first step in social media marketing. Once the webiste (or) blog is ready, next step is to take it social. Not all the social media websites are equally useful for your business. Based on the nature of your business you can create list of social networks to choose from. Some popular social networks include facebook, twitter, linkedin, google plus, instagram, snapchat, pinterest, xing, stumbleupon, reddit, digg to name a few
7) Configure plugins for automated publishing - This can be done using wordpress free plugins, premium plugins, third-party service to support autometed publishing of your content
What is crucial while publishign the content from your website or blog?
Choice of social network to publish the content is the first step to success
Timing of publication plays major role in reachign target audience
Frequency of publication helps you retain momentum
Proper interaction with your customers (or) prospective customers via social profile will help you build better customer relationship
Some websites like facebook has gone to the level of call to action button. There are ton lots of business page features to choose, implement, manage the profile. This also includes responding to reviews, questions from customers in social profiles
8) Track your traffic - Once you have online presence, next step is to make sure people visit your websites. Simple step is to start google analytics tracking. This is a simple first brick to start building your campaign. Later based on traffic pattern, sources, metrics, dimensions we can strategize the online media marketing plan to achieve our targets with help of our website
9) Create web master tools and add tracking to website - What is need for another google tool when we have google analytics in place? There are lots of reasons to make use of google search console as it is called now. This should be integrated with analytics for best results
10) Create posts and publish - This is the crucial portion which again needs SEO expertise for proper ranking in google
